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It makes all sense now. Ken Kutaragi is a genius(long read)
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WAR MACHINE28

Polygon
Posts: 143
Registered: 08-29-2003



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Well I know this might not be too long a read for most of you, but I just posted it on the gamespot forums, and from the feedback I've seen it seems too many people suffer from a short attention span :smileyindifferent:. Hope you guys don't suffer from it too.


:




It all makes sense now. Ken Kutaragi is a genius, and Sony will lead the gaming industry for a third consecutive generation. How, you ask? The answer: Sony's Blue-ray format. Blasphamy you might say, but its true. I'll Explain:

First the facts. We all know that the PS3 will be the most expensive console next generation, there is no denying that. How much it will cost, we don't know. Speculation has the price tag ranging from $400 to a whopping $1000. It sounds crazy, but considering the technology Sony's putting into this thing, it could most likely be true. The RSX GPU supplyed by Nnvida is expected to mirror the performance of their new 7800 graphics card, which currently costs $500. The new Blu-ray format to be used in the PS3 currently costs $3,000 for stand alone models in Japan. Add the router hub functionality and 2x HDMI Analog Support, the console's features look like overkill. But this is all justified for the sole purpose that it supports Blu-ray technology.

But didn't you just say Blu-ray disc drives cost $3,000 just for the stand alone model? Wouldn't that drive up the price of the console? And isn't this a big risk for Sony to be investing into new technology? These things are all true, but there is much more to this then you think.

The Blu-ray format was created in mind for High Definition TV. A single-layer Blu-Ray disc at 25 GB can hold over 2 hours of HD video and audio, while a dual-layer 50 GB disc can hold twice as much. The larger disc capacity can also store up to 13 hours of standard definition video and audio. But as many of you know, there is a format war between HD DVD and Blu-ray. Although Blu-ray has a larger disc capacity then HD DVD (15 GB on a single-layer disc), HD DVD benefits from lower manufacturing costs for their disc drives and recordable media. With Blu-ray being an all new format, its going to cost considerably more.

So then how do the companies backing Blu-ray overcome this and what does it have to do with the PS3?

The answer is simple, and makes Ken Kutaragi look like a genius. By choosing to use the Blu-ray for the PS3, Kutaragi and Sony are promoting a new format disc drive to the masses. With an already strong fan base thanks to the PS2 leading the gaming industry for the second straight generation, Sony is taking a gamble by using the Blu-ray format for the PS3 and pricing it under at least $1000. And this is pure GENIUS. Why? To the gamer a new console costing between $400 to $1000 is way too much. But to the Consumer, a gaming console that is around that price range that can play HD video and audio is a steal.

Brain cramp? It's simple:

You know that currently a Blu-Ray disc drive costs $3,000. Many of you also know that HD broadcasting will become the new standard in 2007. With the price for HD TVs lowering yearly and becoming more affordable, it only makes sense that you want to get the best bang for your buck. It is almost 100% certain that Sony will begin to develop Blu-ray DVDs for the PS3, and considering how much a Blu-ray disc drive costs today, it would be considered a steal. Who wouldn't want a Blu-ray disc drive that can play HD quality video and audio for the fraction of the price? . With people buying the PS3 for the HD DVD quality, it will most certainly drive down the price for Blue-ray disc drives and the cost of the PS3 console. So with that it becomes a win-win situation for everbody. HD TV owners get to have HD Quality DVDs for the fraction of the price, gamers benefit from a lower costing console, Blu-ray supports successfully establish their new format, and Sony once again leads the gaming industry.

As amazing as it sounds, Ken Kutaragi and Sony have done this before, promoting CD-Rom for the original Playstation and DVD for the Playstation 2. So its no wonder why they have lead the gaming industry for the past two generations: by investing into new technology that will benefit both consumers and gamers.

 

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Kudos!
07-29-2005 01:01 PM
 
Re: It makes all sense now. Ken Kutaragi is a genius(long read)
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G@ngster

Bandicoot
Posts: 399
Registered: 07-11-2005



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I agree:smileywink:

 

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Kudos!
07-29-2005 01:09 PM
 
Re: It makes all sense now. Ken Kutaragi is a genius(long read)   [ Edited ]
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ps3lover_32

Obsessed
Posts: 1144
Registered: 07-27-2005



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man that is smart of ken and sony!:smileyvery-happy:i cant wait for the ps3.and that brings up my sig sony will rule the world.

Message Edited by ps3lover_32 on 07-29-2005 01:11 PM
 

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Kudos!
07-29-2005 01:10 PM
 
Re: It makes all sense now. Ken Kutaragi is a genius(long read)
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ludcrouspeed

Spec Op
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Registered: 09-07-2002



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What's different about Blu Ray vs. the past DVD and CD formats is that those were universally developed and accepted standards.  This time there are 2 standards being presented and the last time this happened (VHS vs. Betamax) Sony lost.  This time around also is that Sony has some real heavy competitors (mainly MS) to go against.  MS and Nintendo are no Sega, they both have mass amounts of resources to spend on R&D and can put on the pressure in terms of price. 

What is see is not really genius but comfort in having a big lead in ignoring the rest of the market.  Sony really should be more responsive to consumers instead of saying things like "it's going to be expensive."  They need to do what they can to lower the price.  I mean if Sony leverages the PS3 to push its Blu Ray technology, MS can easily leverage the next and future Windows OS to leverage HD-DVD by not supporting BDR. 

Kudos!
07-29-2005 01:11 PM
 
Re: It makes all sense now. Ken Kutaragi is a genius(long read)
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G@ngster

Bandicoot
Posts: 399
Registered: 07-11-2005



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I think Sony knows what their doing, they have won every generation they've been in. You have to take the into consideration.

 

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Kudos!
07-29-2005 01:14 PM
 
Re: It makes all sense now. Ken Kutaragi is a genius(long read)
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ps3lover_32

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Posts: 1144
Registered: 07-27-2005



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ya,their not like m$ and have onnly been in it for one gen.they know how please the world.
 

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07-29-2005 01:16 PM
 
Re: It makes all sense now. Ken Kutaragi is a genius(long read)
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Dath Fom Above

Button Masher
Posts: 220
Registered: 06-10-2005


xxDFAxx

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Well we all wish this was the case and sure it's a steal to get all those things in one nice package, BUT the truth is that no parent would ever buy their kid a $1000 gaming system no matter what it came with. Like no matter what the price is I'll buy one..... even if it is $1000 but that's because I love all Sony products. But I know if I was a little kid and asked my Mom to buy me some system that was $1000 dollars she'd laugh at me and then I'd have to go with Nintendo or Microsoft. But I think that Sony will actually do their best to keep the price as low as possible because even they know that consumers go for the best deal at the best price, that's why the PS2 sold so well. It was a fair price and had awesome capabilities. Now Micosoft is coming out with a pretty decent system this time around that can do almost all of what the PS3 can do, so if Sony doesn't compete with their price as much as possible, Sony will be in Nintendo's last place chair after everything is said and done. And as much as I love Sony and everything they do, the truth just sometimes hurts.

 

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Kudos!
07-29-2005 01:26 PM
 
Re: It makes all sense now. Ken Kutaragi is a genius(long read)
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ps3lover_32

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ya, your right.

 

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07-29-2005 01:28 PM
 
Re: It makes all sense now. Ken Kutaragi is a genius(long read)
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Reaperdak

8-bit
Posts: 1019
Registered: 07-22-2005



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See, we don't have short attention spans here.:smileywink:

 



Kudos!
07-29-2005 01:29 PM
 
Re: It makes all sense now. Ken Kutaragi is a genius(long read)
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Hora-Quan

Game Junkie
Posts: 31819
Registered: 02-14-2004


Hora-Quan

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I find it hard to believe that Kutaragi is a genius with the way he acts.

 


Kudos!
07-29-2005 01:30 PM
 
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